RSS: Really Simple Syndication
Really Simple Syndication may or not be “really simple” to someone who has never actually used it. The essence of RSS is creating a way to find information that is relevant to you much faster. Actually, instead of finding this information yourself the information comes to you.
What is syndication? In terms of the web it is material that is made available to multiple other sites. There really isn’t a better explanation of RSS and how it works than in the video, “RSS in Plain English”. The video explains how RSS is essentially selecting your favorite blogs and news sources and linking them to your own personalized feed. RSS brings information to you. Anytime a blog or news publications is posted to one of your selected sources, you will receive it on your RSS feed.
This all makes perfect sense right? Well it isn’t meant to be difficult and really isn’t. However, I did run into a bunch of questions when I first attempted to use RSS. The function of RSS is really simple. But where do you begin creating one? How do you set it up in WordPress? How do you actually use it? These were some of the questions running through my head.
Where to begin?
Feedly. This is my personal favorite place to set up an RSS feed is Feedly. You can find information that you want from the biggest leaders in the industry of your choice.
How to set up in WordPress?
This was the confusing part for me… It was definitely a situation where it is just best to learn how first before figuring it out for you. The main reason is because it is very simple and quick.
- Sign up for Feedburner.
- Add the Subscribe/Connect/Follow Widget
- Drag the widget to your sidebar
- Use your RSS feed URL and place in the RSS Feed for Posts column
How do you actually use it?
Well if your using Feedly, just login and pick who you want to follow. WordPress? Login in to Feedburner and keep up with your posts. Yes, it is actually that easy.
RSS is what I like to call personalized news feeds for the web. It is really similar to a social media in the respect that you choose who you follow. You basically choose whom you want to receive from and wah-lah!
Creating Irresistible Content
Creating content that will keep users coming back for more is actually really simple. So simple that it really is just about giving out what you want in return. If you create content that is truly aimed to help someone, they will help you. They will keep coming back because nothing beats being genuine. If you create posts aimed at just getting a certain number of views, well, forget about it. People aren’t going to respect your quest for personal gain.
Today more and more people are realizing this law. Content that is well developed and packaged well is very hard to go without notice. Now, that I’m not saying spending all your time writing the blog of your life am the answer. There is a balance of power that has to be in place. Time spent researching, writing, marketing, and presenting content that is rich will reap results
Time is key for new bloggers to understand. You can’t expect to create a blog or website and be famous the next day. Especially if being famous is your ultimate goal. Good luck. Creating content that is going to harvest results takes time, patience, and ambition. You must be willing to work for what you get. Now, learning the most productive way to do this can be tricky.
From my experience, accepting the first way of doing things you learn isn’t smart. Be open! We save ourselves so much time by being open to change and learning new things. Research different ways different people accomplish successful results. There is a lot to learn and more than one way to do it.
Creating the Flow
Create the magic flow. I will break down what I said earlier; research, write, market, and present.
- Research: Spend quality time finding resources that you can trust. Finding this shouldn’t be very difficult. Look for people that relate to your blog and follow them. See how they do things, they are successful for a reason.
- Write: Spend time taking notes. Then write some more notes. An exercise that I have found successful is to review notes and open up a word document and begin writing whatever is on your mind. Try not to add to much structure to your post before you know what you really want to say. After you get your thoughts in a row create a goal and direction of the post. Stick to it, head it accordingly, and develop a draft.
- Market: Here is where the “you get what you put out” law comes back into play. Go to other people’s blogs and comment on them. Connect with your fellow peers.
- Present: Present your posts with media. There has been numerous reports that say including pictures or videos in your posts will increase their traffic.
Getting the balance of these principles is key to developing a genuine successful blog or website. Be you, create content that you would want to read.
“Social Media Is A Part Of The User Experience – Smashing Magazine.”Smashing Magazine. N.p., n.d. Web. 9 Aug. 2014. <http://www.smashingmagazine.com/2012/06/04/social-media-is-a-part-of-the-user-experience/>.