Many websites that I have analyzed have one thing in common, to much content. This isn’t to say the content is bad. This is the most important concept to understand. Most content is actually pretty good which is why most feel the need to put it up. But no matter how good the content is, if it doesn’t benefit the consumer then it needs to go.

Here are a few action steps to keep in mind:

1. Stay simple
2. Focus on the consumer/reader
3. Not all good content actually helps you